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Alex, Visit Britain's Goodwill Ambassador, was the featured guest this Friday on BBC World New's Peschardt's People. Former BBC Senior Foreign Correspondent, Michael Peschardt flew in from Australia to film Alex at Burghley House, home of the Land Rover Burghley Horse Trials. Alex was interviewed and filmed explaining the course and the sport to Michael, riding his two stunning young horses, Furst Love and Wolkenderry and having a picnic in front of the beautiful Burghley House.

Peschardt's People is a centrepiece of BBC World News schedule broadcast and is produced and presented by one of BBC's most experienced and respected presenters. Michael Peschardt has a personal connection with Land Rover Burghley Horse Trials, having covered the competition in 1971 when Princess Anne won the European Championships at the event.

Guests on the programme have included Robert De Niro, Sir Edmund Hillary, Dennis Lillee, Ben Elton.

The basic formal of the show is that Michael's guests show him some of the places that are important to them and have a chance to talk at length about their interests and passions.

Alex Hua Tian and Furst Love competed in the Olympic Test Event in Greenwich Park. Alex was extremely impressed with the organisation, set up and atmosphere. "All of those concerns and worries and negativity, in my mind are just totally dispelled. It's just the most stunning venue. It's what the sport needs. Why wouldn't you want to hold it here?" he is quoted in Sporting Life, in reference to the controversy about the choice of venue.


Visit Britain Photos:                                      Visit Britain Video:                               Visit Britain BBC: 

Alex as been appointed “Goodwill Ambassador” for Visit Britain’s new marketing campaign. Alex flew out to Bangalore for a lightning visit to attend the announcement on 17th May at the campaign launch for the Asia Pacific, Middle East and Africa region, before flying straight to Saumur to compete in the International Horse Trials. Alex also attended the launch in London on 20th March to unveil the British "Goodwill" Ambassadors: Dame Judy Dench, Dev Patel, Jamie Oliver, Twiggy and Rupert Everett.

The campaign, “Britain:  You’re Invited” forms part of the tourist board’s  £100 million campaign to promote tourism building on the excitement already created by the Royal Wedding, upcoming Queen Elizabeth’s Diamond Jubilee, and the 2012 Olympics and Paralympics. 

Alex Hua Tian, the Chinese Olympic rider, was selected as a Britain’s goodwill  ambassador for China due to his prominence and achievement in sports. “Alex is an ideal ambassador for many reasons”, said Travis Qian, Country Manager for China. “He has such a high profile in China, and is competing in such a thrilling sport. In addition, his close connection with Britain through being based there to prepare for 2012 Olympics and through his Eton schooling makes him a very articulate and compelling advocate”.

As part of the four year appointment Alex filmed a "Britian: You're Invited!" video in Greenwich Park, the equestrian venue for 2012 Olympics, an extensive photoshoot at the same venue and a whole day’s filming with Michael Peschardt, at Burghley House, the beautiful home of the world-famous Land Rover Burghley Horse Trials, which will be holding its 50th anniversary this year. The video and photos will be appearing in media and a poster campaign in China. The profile filmed by Michael Peshchardt will be appearing on BBC Worldwide on Friday 24th June .

“I am hugely honored to introduce the best that Britain has to offer:  especially my thrilling sport of Eventing. This pursuit, at which the British excel, is deeply engrained in British culture and society. It takes place in front of the most beautiful stately homes and showcases the glorious British countryside,” said Alex. “ London 2012 will be unique in so many ways.  For the first time in many years equestrian sport will be right in the heart of the city and of the games at Greenwich, the home of time and the most magnificent site. This Olympics will see the sport of eventing coming home to Britain; a country where hundreds of thousands of people come together every year to enjoy three day's sport!”

Alex had a second highly successful week in Portugal at Barroca D'Alva. Jacke Mathieson and Edwina Qu Ye's Furst Love (Fred) led from the front in the CCI*, his first ever attempt at this level. After a stunning dressage of 74.58% (38.1 penalties), Fred swallowed up the cross country course with huge enthusiasm. Even though he knocked one fence in the showjumping, he was far enough ahead to win his second event in so many weeks. 

Alex's first Olympic qualifier did not start on such a good note. ESB Irish Fiddle, who has always struggled in the dressage, received 58.72% (61.9 penalties) putting him joint 27th out of 40, a disappointing start. He and Alex started on the cross-country with absolute determination to make up points, and after a blistering round came in second fastest of the day, with only 2 penalties bringing them up to 8th place. With beautiful clear round in the showjumping (one of only four in the competition) Alex and Fiddle moved up further; from 27th after dressage to a final placing of 5th. Photos

 Alex has been invited by Channel 4 to appear on their 4THOUGHT programme on Tuesday 1st February at 19.55 after the main news  to celebrate Chinese New Year. Each 4THOUGHT programme invites one individual to share their thoughts and beliefs. View the video here

Alex has been chosen to receive on 17th December 2010 a prestigious Charisma Award by People Weekly in Beijing, the flagship magazine of the Nanfang Group. Nanfang pioneered the concept of a yearly list of influential people in 2002. These yearly awards are given to 50 people from  all walks of life. Candidates are selected for being "stylish, influential and charismatic, but above all having a positive influence on the world around them".


This year's recipients include:
1. Politicians:
Wen Jiabao, China's prime minister,Donald Tsang, Hong Kong Chief Executive, Mme Fu Ying, Deputy Minister of Foreign Affairs and ex-Ambassador to UK.
2. Leading press figures including print journalists, television and the Chinese equivalent of Twitter.
3. Academics including outspoken Law professor 
Jiang Ping and top neuroscientist Rao Yi.
4. Successful business men including the New Head of Volvo,
Li Shufu,Qing Xiao former Chairman of China Merchant's Bank, the fastest growing bank in China.
5.Artists including renowned director, Chen Kaige and first Chinese to win Neustadt laureate, the poet Duo Duo.
6. Fellow athletes include tennis player
Li Na highest ranked Chinese player ever, China's Badminton Olympic Gold medalist Lin Dan, gymnastics Olympics Gold medalist Chen Yibin.
Here is the link (in Chinese):

Alex Hua Tian was invited to be the Ambassador for the Asian Games  held in November 2010 in his home city of Guangzhou in Southern China. The Executive Mayor of Guangzhou held a press conference  to announce the appointment. 

The Asian Games is the largest sporting event in the world with 43 countries, 42 sports, over 13,000 athletes, with an avid viewership of around 4 billion. Following the successful holding of the 2008 Olympics in Beijing, the Asian Games is a big news in China.

Mr. Xu Ruisheng, Executive Mayor of Guangzhou said:“We have chosen Alex as our ambassador because he represents a new generation of sporting star. He has not only made a major impact in his own sport internationally at such a young age, but is also a trend setter among his millions of Chinese fans. He really is 'one in a billion'". (See Alex's page on the Asian Games website).

Alex's visit to Guangzhou was widely reported in the Chinese press. China Daily  reported: "People mostly see Beijing and Shanghai, but Guangzhou is just as significant," said ...Hua, who always dresses in a tailor-made black suit at social functions. By the time he became a Guangzhou citizen in 2008, he was ranked 21st in the equestrian world. That excellence put him in the spotlight as the image ambassador for Guangzhou, which is vying for international attention equal to that of domestic counterparts Beijing and ShanghaiVarious reports:

The Fédération Equestre Internationale (FEI), the governing body of horse sport unveiled an innovative photographic celebration of equestrianism entitled Inspire at the Alltech FEI World Equestrian Games™ in Kentucky, USA. Inspire brings together 16 images of inspirational equestrian legends and young talents who represent all the equestrian disciplines on the programme of the FEI’s four-yearly flagship event. Athletes from Jumping, Dressage, Para-Equestrian Dressage, Eventing, Driving, Endurance, Vaulting and Reining are shown in surprising and eloquent contexts, many of which incorporate subtle or playful references to their disciplines. Most of the images unite two people in rural or urban backdrops and highlight the bond of admiration and inspiration between themThe origins of the athletes are diverse and serve as a reminder of the geographical spread of the 133 National Federations affiliated to the FEI.

China Horsemanship Magazine February 2011 Issue

Featured in the exhibition are: HRH The Princess Royal and Zara Phillips (GBR, Eventing),  Alex Hua Tian & Mark Todd (CHN and NZL, Eventing), Jessica Springsteen and Beezie Madden (USA, Jumping),Rodrigo and Nelson Pessoa (BRA, Jumping), Meredith Michaels-Beerbaum with her baby Brianne Victoria (GER, Jumping), Laurentia Tan (SIN, Para-Equestrian Dressage),- Darlene Milord (HAI, Para-Equestrian Dressage), Hussain Al Marzooqi and Ali Mohammed Al Marzooqi (UAE, Endurance), European Junior Reining Champions (ITA), Natalia Berezhnaya (RUS, Dressage), Kai Vorberg with his mentor Reinhold Strang (GER, Vaulting), Moorlands Totilas (NED, Dressage), Ijsbrand and Bram Chardon (NED, Driving), Enos Mafokate and grandson Karabo, Soweto Riding School (RSA, Jumping, Dressage and Vaulting), HRH Princess Haya (FEI President), Alltech president Dr Pearse Lyons and his wife Deirdre.

Provocative, contemporary and striking, the photographs aim to prompt discussion and interpretation and leave no viewer indifferent. They were on show at the Alltech Experience Pavilion in the Kentucky Horse Park – venue of the Alltech FEI World Equestrian Games™ – from 25 September to 10 October.